Messages
A conversation holds the messages exchanged with one contact. Conversations are read under Inbox, where the list sits on the left, the conversation in the middle and the contact on the right. When the window is too narrow for all three, the contact panel folds away behind a small tab on the right edge: select the tab to open it as a drawer over the conversation, and select the tab again or anywhere outside the drawer to close it. Narrower still, the list folds away the same way, behind a tab on the left edge, and the conversation has the window to itself. The list drawer opens by itself when no conversation is selected, and closes as soon as you pick one.
A conversation belongs to one inbox and is assigned to a user or an agent. You reply by hand or from a template. A template belongs to the inbox that sends it, so the reply always comes from the right sender.
Relations
- Inbox — a conversation belongs to one, and templates belong to it too.
- Contact — a conversation belongs to one contact.
- User — a conversation is assigned to a user or an agent.
- Agent — can handle a conversation and reply itself.
- Action — an action can send a message when an application reaches a stage.
Finding a conversation
To find a conversation, filter the list.
- Open Inbox in the sidebar, under Overview.
- Select the list title to open the menu.
- Under Main, pick All, Mine, Resolved or Phone Calls, or pick one inbox under Inboxes.
- Switch between All and Unread.
- Search by subject or contact.
- Filter on Status, Priority, Inbox or Assignee.
The list is sorted by Last Activity unless you change it to Created at or Updated at.
Managing a conversation
The conversation header holds everything you do to the conversation as a whole.

- The assignee picker reads Assign until a user or an agent is assigned.
- Labels are below it, and work as they do on any record.
- Priority is Low, Medium or High.
- Mark resolved closes the conversation. It becomes Reopen afterwards.
- More actions holds Delete.
A conversation's status follows from the assignee and the resolve button. It reads Open until a user or an agent is assigned, then Assignee user or Assignee agent, and Resolved once it is closed. These are the values the Status filter offers.
The panel on the right has Contact, Application and Conversation tabs, so you can see the person and the role they applied for without leaving the conversation.
Replying
To answer a contact, write a reply in the box at the bottom.
- Open the conversation.
- Select Reply.
- Fill in the To, and open Cc or Bcc if you need them.
- Check the Subject. A reply prefills it with
Re:. - Write the message.
- Select Send.
The message appears in the conversation, and the conversation moves to the top of the list.
Fwd:.Replying from a template

To send a prepared message, insert a template instead of writing one.
- Open the conversation and select Reply.
- Select Send Template in the composer.
- Search for the template and select it.
- Check the values in the template. Fields such as the contact's first name are filled in for you. Every placeholder needs a value before you can send: type one for each custom placeholder and for any field the contact doesn't have, such as a missing employer. Change any other value you want to.
- Select Send.
The message goes out with exactly the values you see.
The WhatsApp reply window
WhatsApp only lets you write a free message within 24 hours after the contact's last message. After that, the reply box reads Send a template to reply — 24h reply window expired, and you can only send a template.
LinkedIn invitations
A LinkedIn conversation can start as a connection invitation instead of a message. The buttons change to match.
- Accept — accept an invitation a contact sent you.
- Ignore — decline it.
- Connect — send an invitation to someone you are not connected to yet.
- Withdraw request — take back an invitation you sent.
Each asks you to confirm before it goes out.
LinkedIn InMail
An InMail reaches someone on LinkedIn without a connection. You can send one when you are not connected to the contact yet, or while your connection request is still waiting. Once you are connected, send a normal message instead.
InMail needs a paid LinkedIn plan (Sales Navigator) on the inbox. On a free LinkedIn account, Send InMail is not shown.
- Open the LinkedIn conversation.
- Select Send InMail, next to Connect or Withdraw request.
- Fill in the Subject and write the message. The subject can be 200 characters long and the message 1,900.
- Select Send.
Each InMail uses one of your InMail credits on LinkedIn. To start from a template, pick an InMail template in the composer.
In the conversation, an InMail shows an InMail label and its subject in bold above the message. A conversation that started with an InMail takes its subject as the conversation subject; other LinkedIn conversations read No subject. An InMail marked Sponsored is an ad sent under a person's name, not a personal message.
Starting a conversation
To message a contact who has not written to you, start the conversation yourself.
- Open Inbox in the sidebar, under Overview.
- Select the pencil icon.
- On Select Contact, search for the contact and select them.
- Select Next.
- On Select Inbox, select the inbox to send from.
- Select Create Conversation.
The conversation opens with an empty reply box.
Attaching a file
The reply box has two more buttons. Add File attaches files to the message. AI Assistant opens the assistant inside the editor, covered under AI Assistant.
Creating a template
To reuse a message you send often, save it as a template on the inbox.
- Open Settings > Inboxes and select the inbox.
- Select Templates.
- Select Create Template.
- On Basic Information, fill in the Name and a Description.
- Pick the Category and the Language.
- Select Next.
- On Content, write the message and add placeholders where values go.
- Select Next.
- Check the preview on Review. Every placeholder needs an example. Fields and AI variables are filled in for a made-up recipient; write the rest yourself. Examples are only for review and preview, and never go to a recipient.
- Select Create Template.
The template appears on the inbox's Templates tab, and can be picked when you reply.
Template categories
Categories differ per channel.
- Email and Outlook — Notification, Campaign, Follow Up.
- WhatsApp — Marketing for upcoming jobs, Utility for following up, Authentication for verifying contacts.
- LinkedIn — Connection Request for the note on a request to someone you are not connected to, Message for a thread you are already connected on, and InMail for a message with a subject to someone you are not connected to.
A template also has a status. Email, Outlook and LinkedIn templates are Available or Failed. WhatsApp templates are Approved, Pending, Rejected or Failed, because Meta reviews them.
Placeholders in a template
A placeholder marks a spot in the template that is filled in when the message is
sent. Select the {} button in a field, or type /placeholder in an email body,
to open the picker. It inserts the placeholder as {{key}}.
There are three kinds.
- Fields come from the record, such as
{{contact.first_name}},{{contact.current_title}}or{{application.job_opening.title}}. Search the picker by name and select one. They are filled in for you when you send, and you can still change the value. - Custom placeholders are values you type when you send, such as
{{interview_time}}. Type a name in the picker's search and select Add custom. A name uses lowercase letters, digits and underscores, starts with a letter, and has no dot. - AI variables are written by AI for every message, from a prompt you give
them, such as
{{ai.opener}}. Type a name in the picker's search and select Add AI variable, then write the prompt in the box that opens. AI already knows the contact, the application and the opening, so the prompt only says what to write, for example "One sentence on why their current role fits this opening." AI writes one line of plain text, without links.
Select an AI variable in the text to write or change its prompt right there. A new AI variable opens its prompt as soon as you add it. An AI variable without a prompt has a small warning icon after it. Remove an AI variable like any other placeholder, by deleting it from the text. Using the same AI variable twice gives the same text in both places.
{{1}}. They still send, and
you fill in each number when you send. To save changes to an email, Outlook or
LinkedIn template, replace each numbered placeholder with one from the picker. A
numbered WhatsApp template can't be edited, because Meta can't switch it to named
placeholders. Create a new template instead.Editing a template
To change a template you already built, open it from the inbox.
- Open Settings > Inboxes and select the inbox.
- Select Templates.
- Select the template.
- Edit its Details and select Save Template Details.
- Edit its Content and select Save Template Content.

